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Made to Stick : : why Some Ideas Survive and Others die

Heath, Chip. Book - 2007 302.13 He 1 On Shelf No requests on this item Community Rating: 4.2 out of 5

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Call Number: 302.13 He
On Shelf At: Downtown Library

Location & Checkout Length Call Number Checkout Length Item Status
Downtown 2nd Floor
4-week checkout
302.13 He 4-week checkout On Shelf

Includes index.

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Cover image for Made to stick : : why some ideas survive and others die


PUBLISHED
New York : Random House, 2007.
Year Published: 2007
Description: 291 p.
Language: English
Format: Book

ISBN/STANDARD NUMBER
1400064287
9781400064281

ADDITIONAL CREDITS
Heath, Dan, 1973-

SUBJECTS
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)