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How to Write a Marketing Plan

Westwood, John, 1947- Book - 2011 658.802 We None on shelf No requests on this item Community Rating: 0 out of 5

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Introduction -- Situation analysis-the marketing audit -- Objectives, strategies and action plans -- Distribution, promotion and budgets -- Writing the plan -- Presenting the plan, follow up and revision.

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SERIES
Creating success series.


PUBLISHED
Philadelphia : Kogan Page, 2011.
Year Published: 2011
Description: vi, 131 p. : ill. ; 22 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780749461713
0749461713
9780749461508
0749461500
9780749461515
0749461519

SUBJECTS
Marketing -- Management.