Soda Politics : : Taking on big Soda (And Winning)
Book - 2015 663.62 Ne 1 On Shelf No requests on this item
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Locations
Call Number: 663.62 Ne
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
663.62 Ne | 4-week checkout | On Shelf |
What is soda? Why advocacy is needed -- Sodas and health -- The soda industry and how it works -- Targeting children -- Targeting minorities and the poor -- "Softball" marketing tactics: recruiting allies, co-opting critics -- More "softball" tactics: mitigating environmental damage -- "Hardball" tactics: defending turf, attacking critics -- Advocacy: soda caps, taxes, and more.
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PUBLISHED
New York : Oxford University Press, [2015]
Year Published: 2015
Description: xii, 508 pages : illustrations ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780190263430
0190263431
SUBJECTS
Carbonated beverages.
Consumer protection.