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The Power of Visual Storytelling : : how to use Visuals, Videos, and Social Media to Market Your Brand

Walter, Ekaterina. Book - 2014 Adult Book / Nonfiction / Business & Economics / Marketing / Walter, Ekaterina, 659.144 Wa 1 On Shelf No requests on this item Community Rating: 0 out of 5

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Call Number: Adult Book / Nonfiction / Business & Economics / Marketing / Walter, Ekaterina, 659.144 Wa
On Shelf At: Malletts Creek Branch

Location & Checkout Length Call Number Checkout Length Item Status
Malletts Adult Books
4-week checkout
Adult Book / Nonfiction / Business & Economics / Marketing / Walter, Ekaterina 4-week checkout On Shelf
Downtown 2nd Floor
4-week checkout
659.144 Wa 4-week checkout Due 05-06-2024

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]

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Cover image for The power of visual storytelling : : how to use visuals, videos, and social media to market your brand


PUBLISHED
New York : McGraw-Hill, [2014]
Year Published: 2014
Description: x, 221 pages : color illustrations ; 23 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780071823937
007182393X

ADDITIONAL CREDITS
Gioglio, Jessica.

SUBJECTS
Viral marketing.
Internet marketing.