Fizz : : Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Book - 2015 658.872 Wr 1 On Shelf No requests on this item
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Call Number: 658.872 Wr
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
658.872 Wr | 4-week checkout | On Shelf |
Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
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PUBLISHED
New York : McGraw-Hill Education, 2015.
Year Published: 2015
Description: xviii, 221 pages ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780071835749
0071835741
SUBJECTS
Communication in marketing.
Branding (Marketing).