Tell to win : : Connect, Persuade, and Triumph With the Hidden Power of Story
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Includes index.
In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.
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PUBLISHED
New York : Crown Business, c2011.
Year Published: 2011
Description: xiii, 255 p. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780307587954
0307587959
SUBJECTS
Success in business.
Storytelling.
Business communication.
Communication in organizations.
Creative ability in business.
Entrepreneurship.