Recycling & Redesigning Logos : : a Designer's Guide to Refreshing & Rethinking Design
Book - 2010 741.6 Ho 1 On Shelf No requests on this item
Sign in to request
Locations
Call Number: 741.6 Ho
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
741.6 Ho | 4-week checkout | On Shelf |
The unbearable likeness of bean -- Refresher course -- The only constant: change -- Sleight of hand (evolution) -- Revolutions -- Case studies -- Logo gallery.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
REVIEWS & SUMMARIES
Library Journal ReviewSummary / Annotation
Author Notes
COMMUNITY REVIEWS
No community reviews. Write one below!
PUBLISHED
Beverly, Mass. : Rockport Publishers, c2010.
Year Published: 2010
Description: 192 p. : ill. (chiefly col.) ; 26 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781592536115
1592536115
ADDITIONAL CREDITS
Porter, Matthew.
SUBJECTS
Logos (Symbols) -- Design.