Sleights of Mind : : What the Neuroscience of Magic Reveals About our Everyday Deceptions
Book - 2010 Adult Book / Nonfiction / Science & Nature / Biology / Macknik, Stephen L 1 On Shelf No requests on this item
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Call Number: Adult Book / Nonfiction / Science & Nature / Biology / Macknik, Stephen L
On Shelf At: Malletts Creek Branch
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Adult Book / Nonfiction / Science & Nature / Biology / Macknik, Stephen L | 4-week checkout | On Shelf |
Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description.
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PUBLISHED
New York : Henry Holt, 2010.
Year Published: 2010
Description: x, 291 p. : ill. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780805092813
0805092811
ADDITIONAL CREDITS
Martinez-Conde, S.
Blakeslee, Sandra.
SUBJECTS
Optical illusions.
Magic tricks.
Neurosciences.