Innovation and Entrepreneurship : : Practice and Principles
Book - 1985 658.42 Dr None on shelf No requests on this item
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"A hardcover edition of this book was published by Harper & Row Pub. in 1985" -- verso of t.p.
Introduction: The entrepreneurial economy --- The practice of innovation -- The practice of entrepreneurship -- Entrepreneurial strategies.
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy. -- Back cover.
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PUBLISHED
New York : HarperBusiness, 1993, c1985.
Year Published: 1985
Description: 277 p. ; 21 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0060851139
SUBJECTS
Small business.
New business enterprises.
Entrepreneurship.