Branding for Dummies
Book - 2015 Adult Book / Nonfiction / Business & Economics / Marketing / For Dummies, 658.827 Ch 1 On Shelf No requests on this item
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Locations
Call Number: Adult Book / Nonfiction / Business & Economics / Marketing / For Dummies, 658.827 Ch
On Shelf At: Malletts Creek Branch
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Malletts Adult Books 4-week checkout |
Adult Book / Nonfiction / Business & Economics / Marketing / For Dummies | 4-week checkout | On Shelf |
|
Downtown 2nd Floor 4-week checkout |
658.827 Ch | 4-week checkout | Due 05-06-2024 |
Previous edition published in 2007.
Includes index.
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
REVIEWS & SUMMARIES
Summary / AnnotationAuthor Notes
COMMUNITY REVIEWS
5/5 submitted by Morgsush on June 27, 2022, 1:25am I'm a dummy, and this book helped me learn how to build a brand
SERIES
--For dummies.
PUBLISHED
Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Year Published: 2015
Description: xii, 368 pages : illustrations ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
111895808X
9781118958087
ADDITIONAL CREDITS
Schenck, Barbara Findlay,
SUBJECTS
Branding (Marketing)
Business names.
Product management.
Advertising.