Everything I Know About Marketing I Learned From Google
Book - 2011 658.8 Go 1 On Shelf No requests on this item
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Call Number: 658.8 Go
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
658.8 Go | 4-week checkout | On Shelf |
Includes index.
Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
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PUBLISHED
New York : McGraw-Hill, c2011.
Year Published: 2011
Description: x, 341 p. : ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780071742894
0071742891
SUBJECTS
Google.
Internet marketing.
Marketing.