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Hooked : : how to Build Habit-Forming Products

Eyal, Nir. Book - 2014 658.575 Ey, Adult Book / Nonfiction / Business & Economics / Marketing / Eyal, Nir 1 On Shelf No requests on this item Community Rating: 4 out of 5

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Call Number: 658.575 Ey, Adult Book / Nonfiction / Business & Economics / Marketing / Eyal, Nir
On Shelf At: Downtown Library

Location & Checkout Length Call Number Checkout Length Item Status
Downtown 2nd Floor
4-week checkout
658.575 Ey 4-week checkout On Shelf
Traverwood Adult Books
4-week checkout
Adult Book / Nonfiction / Business & Economics / Marketing / Eyal, Nir 4-week checkout Due 04-30-2024

The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the bible app -- Habit testing and where to look for habit-forming opportunities.

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Cover image for Hooked : : how to build habit-forming products


PUBLISHED
New York, New York : Portfolio/Penguin, 2014.
Year Published: 2014
Description: 242 pages : illustrations ; 22 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9781591847786
1591847788

ADDITIONAL CREDITS
Hoover, Ryan,

SUBJECTS
New products.
Consumer behavior.
Consumers' preferences.