Cause Marketing for Dummies
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Includes index.
Getting started with cause marketing -- Promoting your cause marketing plan -- Implementing your cause marketing program -- Taking your cause marketing program online -- Expanding your cause marketing plan -- The part of tens.
Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge.
REVIEWS & SUMMARIES
Summary / AnnotationAuthor Notes
COMMUNITY REVIEWS
5/5 submitted by Morgsush on June 27, 2022, 12:28am I'm a dummy, and this book helped me learn the basics of cause marketing
SERIES
--For dummies.
PUBLISHED
Hoboken, NJ : Wiley, c2011.
Year Published: 2011
Description: xvi, 316 p. : ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
1118011309
9781118011300
ADDITIONAL CREDITS
MacDonald, Joanna.
SUBJECTS
Social marketing.
Nonprofit organizations -- Marketing.
Social marketing.