Ages 18+.

Marketing Research: Key tool for entrepreneurs

Robert J. Kaden's new book Guerrilla Marketing Research provides an accessible introduction to all phases of marketing research for prospective, new and established entrepreneurs. Presented in a clear, easy-to-read format, the book examines topics such as how to get started, how much it costs, how much research should be done, how to develop a research plan, and the various methods of getting information such as surveys, focus groups, sampling, brainstorming, etc. The subtitle of the book says it all: 'Marketing Research Techniques That Can Help Any Business Make More Money.' It's a great place to start for all business people.

The 2006 Quills Awards: The OTHER Election

The 2006 Quill Awards

Last year, the Quill Awards was established as “…a consumer-driven celebration of the written word created to inspire reading while promoting literacy.” Booksellers and librarians nominate authors and titles in 19 categories. The lists are then opened up to consumers online. The Quill Awards and the Quills Literacy Foundation are initiatives supported by Reed Business, Inc.

The 2nd annual Quill Awards are fast approaching. Winners will be announced on October 11, 2006, and broadcast on NBC, the Quills’ official broadcast partner, on Octboer 28, 2006.

New Fiction Titles on the New York Times Best Sellers List (8/20/06)

At the top and the bottom of this week's List are the two latest entries. One author is almost an industry unto himself and the other is a first time contender.

At #1 is Judge and Jury by James Patterson and Andrew Gross: "An inspiring actress and an F.B.I. agent join forces against a powerful mobster."

At #16* is The Glass Books of the Dream Eaters by Gordon Dahlquist: "In Victorian England, a manor hides erotic and violent secrets."

*This title actually tied with Beach Road, another James Patterson novel. He co-authored this one with Peter de Jonge and it has been on the List for 14 weeks this summer. Patterson plans to publish 5 titles in 2006, the same as he did in 2004 and 2005.

ArmChair Travels - Sicily

What a way to travel and never leave the comforts of home! Every chapter in The Stone Boudoir: Travels Through the Hidden Villages of Sicily by Theresa Maggio can be read as a short story about a different village on the island of Sicily. The villages are unique from each other and the residents are memorably "alive". My favorite "visit" was to an ancient (and still inhabited) home built into granite walls with stone ledge balconies overlooking the valley below. Of course, the boudoir was in stone. I swear I felt the Medite

ArmChair Travels - Pakistan

Schools for Girls in remote Pakistan and Afghanistan? Built and thriving with the full support of village leaders? For more than the past fifteen years? Three Cups of Tea by Greg Mortenson and David Oliver Relin is the gripping true story of how this project started and continues in spite of wars, illiteracy, devastation and poverty in the region. Read more about Mortenson's efforts at Mortenson's official website. Mortenson was in Pakistan when his driver/bodyguard reported "A village called New York" had just been bombed.

Fabulous Fiction Firsts #30

If you are still waiting for Sara Gruen's Water for Elephants, rest assured that the wait is well worth it.

In the meantime, there is Renee Dodd's A Cabinet of Wonders. There are many similarities between these two Fabulous Fiction Firsts - they are well researched, engrossing in the storytelling, and chock-full of realistic, behind-the-scenes details of the little known world of circuses and traveling carnival shows.

Set in the Depression, they both paint a vivid portrait, with emotional authenticity, of the lives, dreams and relationships of the performers and personalities, as well as their struggles to stay together for what might very well be, one last season.

Starred Kirkus review praises A Cabinet of Wonders as "...a rare treat: a diverting and insightful piece of quirky fiction".

Henri Cartier-Bresson

bresson

August 22 is the anniversary of the birth of Henri Cartier-Bresson, co-founder of the Magnum Photo Agency, who was born in 1908 in Chanteloup, France. Originally a painter, Bresson fell in love with photography after purchasing his first Leica camera. Known for capturing "the decisive moment," Bresson is well known for his sometimes brutally honest portrayals of lives often lived on the edge.

Many of the current Magnum photographers follow his precedent as evidenced in the moving and powerful travelling exhibit of photos taken of the September 11th tragedy currently on display in the lower level Multi-Purpose Room at the Downtown Library.

Weekend Warrior

Weekend Warriors- There's still time before Summer's gone to get those honey-do lists done.
If you can’t figure out how to actually add that electric circuit, plumb that fixture, build that deck, etc. then check out some of the popular guides that you can get at the Library. I’ve always turned first to the Reader's Digest Do-It Yourself Manual for a good overview on the home. However,I recently discovered Renovation by Michael Litchfield in it’s 3rd edition. I'm very impressed with the accuracy and depth of information presented in this book.

A Popular Summer Novel

The Lake, the River and the Other Lake, a Michigan novel by Steve Amick, is popular in Ann Arbor this summer. The paperback was #3 last week on the local bestsellers list. Amick’s CD There's always pie is attracting some attention, too. It has an intriguing song list: The song of the townies -- Cheese sandwich -- Wasn't I great? --You're the one -- Still so much -- I feel sorry for you (if you don't live here) -- Dum-dum -- I wanna be with you -- The arithmetic of love -- Part of me -- Big fat berries -- Michigan moonlight. Sounds fun.

Maps to Take With on Your Vacation

Mackinac Map

When I go on vacation I need maps, maps of cities I will be visiting and maps of states I will be driving through.

I borrow the maps from the library’s map files on the Second Floor of the Downtown Library. The library has maps for Michigan cities and regions, for states, for most major cities in the United States, and for foreign countries and cities. The maps circulate for four weeks.

During a recent trip up north I found where I was going with the aid of street maps of Mackinaw City, Mackinac Island, Harbor Springs, Petoskey, Charlevoix, and Traverse City and a regional Michigan map of the Northern Tip of Michigan.

In the past year the map files helped with maps of San Francisco, Napa and Sonoma counties, Chicago, Boston, Greenville (S.C.), Chapel Hill (N.C.), and Ithaca (N.Y.)

The map files are a great resource. Ease the stress of travel with some good maps.

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