As a reference librarian I've always heard a lot of distrust from my peers of the huge search company Google. Some say it has already replaced reference librarians. That's a load of nonsense-nothing can replace a good reference librarian, but she should use her tools with precision and Google is the most precise and useful of them all.

Vice's book traces Google's history all the way back to when founders Page and Brin met as college students. It details the amazingly precise page rank system that finds web pages that most others sites point to, the innovative and profitable advertising model that charges by the number of hits on ads, and the unusual work environment (including free gourmet lunches) that fosters creativity among the young and smart Googlers around the world.

If you want to find out how Google does it, pick up this book immediately. Reference librarians may especially enjoy it since it will restore confidence in the future of libraries, and coincidentally bring Google back from the Dark Side.