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Negotiation: not just for businesspeople

by remnil

Like nearly all such book lists, Amazon's Business bestseller list is filled with the vagaries of the moment. But there are a few titles that have proven to be perennial favorites, and they're not even strictly about business: the somewhat cheesily-named yet useful Getting to Yes and nearly anything written by preeminent Arizona State University social psychologist Robert Cialdini.

I say not strictly business because the books are actually about negotiation. Sure, businesspeople need good negotiation skills to seal a deal. But other folks need them, too. For instance, in Cialdini's latest book Influence: The Psychology of Persuasion, he details how if a saleswoman can get to like her, she's a lot more likely to make a sale, and get you to pay more. And these principles don't only matter for sales. Ever had your significant other point out your inconsistencies in an argument? More of Cialdini's weapons of influence at work.

So whether you're in business or not, don't be fooled by that "business" moniker. These negotiation and influence books will help you whether you're trying to persuade a client or your kids.

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