Martha Stewart, scrapbooking maven
According to a recent article in The Economist (you will need to login to your AADL account to follow the link), a familiar figure is poised to take the scrapbooking world by storm: Martha Stewart. Her company, Martha Stewart Living Omnimedia, recently released a new line of scrapbooking supplies that will undoubtedly sell well and bear Stewart's characteristic sense of style.
Stewart comes relatively late to scrapbooking, which was a $2.6 billion industry in 2006, according to the Craft & Hobby Association. But her company's size and dedicated following still place it in a good position become a market leader.
Are you a scrapbooker? What do you think of Stewart's new products? Interested in getting into scrapbooking? Check out a few of our books on how to organize and display your family memories in scrapbooks.