Pottermore Web Site launches on July 31

J.K. Rowling has created Pottermore, a free to use Web site taking readers right into Hogwarts, as a way of thanking her fans. To be launched on July 31, Harry Potter’s birthday, the site gives users access to roam in Harry's world, to uncover back stories and other additional material written by Rowling, including her notes from the time of first writing the stories as well as those written subsequently. “Find your house by answering random questions posed by the sorting hat” and “choose your own wand from Ollivander’s" are just two of the activities. Fans can join in by submitting comments, drawings and other content.

When the whole site goes live in October it will house a shop, the exclusive outlet for digital audiobooks and e-books, which can be accessed on any platform. This brings to an end the long standing speculation about the digital future of the original titles. “Ebooks are here to stay,” Rowling said. “I love books but downloading ebooks is miraculous especially for travel and especially if you have kids. I feel great about taking Harry into this new media.”

POTTERMORE by J. K. Rowling


Awesome!! I love Harry Potter!!!!!

YAY! I love Harry Potter! YAY!!! :D

Wow! This is awesome! I love Harry Potter....I can't wait!


My grandma brought me an article about this site from the new your times! I was so excited, and now I await the sites arrival.

Sounds cool!

Seriously, how smart is JK Rowling?! This sounds amazing! We just went down to Universal Studios and felt like we were in the book (or the movies). Can't wait!

This is awesome! I love harry potter!!!!

Harry Potter is the best series for kids and adults. I suggest you read it with your parents or kids or even by yourself.

This book is really cool and somewhat suspenseful

I'm glad to hear the big reveal was that she's creating this website and not writing another book. Looking forward to messing around with it!

I cant wait until it launches! Im so excited!


I LOVE harry potter!

This sounds like a major attraction for fans. I wonder how extensive it'll be, and how much of a "community" feel vs. encyclopedia style?

Interesting! I hope it's engaging and that new things are revealed. I am looking forward to the final movie, even though it will be sad.

this is sooo cool!! cant wait!

what is the URL for this website?

Here is the URL: http://www.pottermore.com/ You can also get there by clicking on POTTERMORE by J. K. Rowling at the bottom of the blog post

sweet! go Harry Potter!

This is going to be great!

never really got into this whole potter mania thing. maybe one day i'll give it a chance...

why is it called "pottermore"?

The best part is that she's keeping the e-books open to any platform. It's much appreciated.

Sounds cool! We will check it out!


I love Harry Potter books my favorite character is Hermione Granger. I read all the books.

It will be nice to have an "official" site where all of the Harry Potter fans can come together.

I simply can't wait!!

I had no idea this existed. Thanks for letting us know! Even though the last movie is coming out the 15th, there will still be more Potter info!

The Harry Potter series is my favorite series. I definitely trying out the website


excited for the movie

I can't wait it's going to be awesome.

I just signed up on the website. Would be fun to get to preview the site!


I like it!



I'm guessing I didn't get an invite to Pottermore. Oh well, the first lucky million can have fun!