Pottermore Web Site launches on July 31
J.K. Rowling has created Pottermore, a free to use Web site taking readers right into Hogwarts, as a way of thanking her fans. To be launched on July 31, Harry Potter’s birthday, the site gives users access to roam in Harry's world, to uncover back stories and other additional material written by Rowling, including her notes from the time of first writing the stories as well as those written subsequently. “Find your house by answering random questions posed by the sorting hat” and “choose your own wand from Ollivander’s" are just two of the activities. Fans can join in by submitting comments, drawings and other content.
When the whole site goes live in October it will house a shop, the exclusive outlet for digital audiobooks and e-books, which can be accessed on any platform. This brings to an end the long standing speculation about the digital future of the original titles. “Ebooks are here to stay,” Rowling said. “I love books but downloading ebooks is miraculous especially for travel and especially if you have kids. I feel great about taking Harry into this new media.”