Marketing Research: Key tool for entrepreneurs
Robert J. Kaden's new book Guerrilla Marketing Research provides an accessible introduction to all phases of marketing research for prospective, new and established entrepreneurs. Presented in a clear, easy-to-read format, the book examines topics such as how to get started, how much it costs, how much research should be done, how to develop a research plan, and the various methods of getting information such as surveys, focus groups, sampling, brainstorming, etc. The subtitle of the book says it all: 'Marketing Research Techniques That Can Help Any Business Make More Money.' It's a great place to start for all business people.