Marketing Research: Key tool for entrepreneurs
by ulrich
Robert J. Kaden's new book Guerrilla Marketing Research provides an accessible introduction to all phases of marketing research for prospective, new and established entrepreneurs. Presented in a clear, easy-to-read format, the book examines topics such as how to get started, how much it costs, how much research should be done, how to develop a research plan, and the various methods of getting information such as surveys, focus groups, sampling, brainstorming, etc. The subtitle of the book says it all: 'Marketing Research Techniques That Can Help Any Business Make More Money.' It's a great place to start for all business people.
Blog Post