My Father's Shop by Satomi Ichikawa

Mustafa's father sells carpets in Morocco. He tells his son that he must learn different languages in order to be successful in their trade. Mustafa becomes bored and races through the village wearing a damaged carpet his father gave him. He is soon followed by a rooster and meets tourists who teach him how to speak as the roosters do in their country. His father is pleased that his son has learned to speak different languages. My Father's Shop is a fun romp through a Moroccan village.