Take a Look. It's in a Book! and now...on your iPad!
Reading Rainbow began its 26-year run on PBS as a way to combat summer mind decay. Now it's taking the same goal to a different medium.
LeVar Burton, Reading Rainbow host, says: "What were kids doing in the 80's? Sitting in front of the television. So we went where they were to steer them back in the direction of where we wanted them to go." While television still accounts for the largest amount of children's screen time, it's not the only screen in town anymore. About half of children under 8 have access to some sort of mobile device.
So Burton and former film and television producer Mark Wolfe have co-founded the company RR Kidz. Their new iPad app incorporates classic Reading Rainbow segments, 16 new video "field trips" starring Burton, and 150 narrated interactive books. Each story comes with games and puzzles. Kids can design their own virtual backpacks, track the minutes they've read, and receive digital stickers as rewards for finishing new titles.
The Library has a large collection of DVDs of the original Reading Rainbow shows. For a trip down memory lane, take one home today!