Blue Ocean Strategy : : how to Create Uncontested Market Space and Make the Competition Irrelevant
Book - 2015 658.802 Ki, Adult Book / Nonfiction / Business & Economics / Marketing / Kim, W Chan. None on shelf No requests on this item
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Downtown 2nd Floor 4-week checkout |
658.802 Ki | 4-week checkout | Due 05-12-2024 |
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Pittsfield Adult Books 4-week checkout |
Adult Book / Nonfiction / Business & Economics / Marketing / Kim, W Chan. | 4-week checkout | Due 04-24-2024 |
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
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PUBLISHED
Boston, Massachusetts : Harvard Business Review Press, [2015]
Year Published: 2015
Description: xxviii, 287 pages : illustrations ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781625274496
1625274491
ADDITIONAL CREDITS
Mauborgne, Renée,
SUBJECTS
New products.
Market segmentation.