The Entrepreneur's Toolkit

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 1st Floor 4-week checkout	DVD 658.421 Go Oversize	4-week checkout	Due 03-24-2024

24 Lectures / 30 minutes per lecture.
Course no. 5992.
Disc 1: How to come up with a great business idea -- Understanding your market -- Prototypes: making your idea a reality -- Defining your business model -- Picking your business structure -- Starting your business plan -- disc 2: Market analysis and marketing strategy -- Business logistics and operations -- Organizational structure and management teams -- Income statements and balance sheets -- Cash flow statements and performance measures -- Conducting risk analysis -- disc 3. Finishing your iness plan -- How to finance your business -- From your home office to social media -- Starting a family business -- Buying a franchise or other business -- Understanding intellectual property -- disc 4: Managing human resource -- The customer's experience and your brand -- Entrepreneurial perspectives -- Entrepreneurial exhaustion -- Entrepreneurial leadership -- The successful entrepreneur.
Professor Michael G. Goldsby, Ball State University.
"All of us have dreams, goals, and perhaps a project or two on the back burner. The Entrepreneur's Toolkit is your chance to make these aspirations a reality. Professor Goldsby provides a detailed roadmap for starting, nurturing, expanding, and eventually selling a business; and he shows how the same valuable skills translate to other spheres of life."-- Publisher's website.
DVD ; aspect ratio 16:9.

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