Customer Loyalty : : how to Earn it, how to Keep it

Griffin, Jill. Book - 1995 None on shelf No requests on this item Community Rating: 0 out of 5

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Foreword / General Robert T. Herres -- Customer Loyalty: The Way to Many Happy Returns -- A Closer Look at Loyalty -- Growing a Loyal Customer: The Seven Key Stages -- Turning Suspects into Qualified Prospects -- Turning Qualified Prospects into First-Time Buyers -- Turning First-Time Buyers into Repeat Customers -- Turning Repeat Customers into Loyal Clients -- Turning Loyal Clients into Advocates -- Customer Loss: How to Prevent It and What to Do When It Strikes -- How to Develop a Loyalty-Driven Culture in Your Company -- The Twelve Laws of Loyalty.

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PUBLISHED
New York : Lexington Books, ©1995.
Year Published: 1995
Description: viii, 242 pages : illustrations ; 25 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
002912977X
9780029129777

SUBJECTS
Customer loyalty.
Customer services.
Customer relations.