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Absolute Value : : What Really Influences Customers in the age of (Nearly) Perfect Information

Simonson, Itamar. Book - 2014 658.8 Si 1 On Shelf No requests on this item Community Rating: 0 out of 5

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Call Number: 658.8 Si
On Shelf At: Downtown Library

Location & Checkout Length Call Number Checkout Length Item Status
Downtown 2nd Floor
4-week checkout 		658.8 Si 4-week checkout On Shelf

Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

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Cover image for Absolute value : : what really influences customers in the age of (nearly) perfect information


PUBLISHED
New York, NY : HarperBusiness, [2014]
Year Published: 2014
Description: xv, 232 p. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780062215673
0062215671

ADDITIONAL CREDITS
Rosen, Emanuel,

SUBJECTS
Marketing.