Thinking in new Boxes : : a new Paradigm for Business Creativity
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658.407 Br | 4-week checkout | Due 05-21-2024 |
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.
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PUBLISHED
New York : Random House, [2013]
Year Published: 2013
Description: xiii, 330 pages : illustrations ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780812992953
0812992954
ADDITIONAL CREDITS
Iny, Alan.
SUBJECTS
Creative ability in business.
Creative thinking.
New products.
Diffusion of innovations.