Blockbusters : : Hit-Making, Risk-Taking, and the big Business of Entertainment
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Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
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PUBLISHED
New York : Henry Holt and Company, 2013.
Year Published: 2013
Description: 307 p. : illustrations ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780805094336 (hbk.)
0805094334 (hbk.)
SUBJECTS
Mass media -- Economic aspects.
Motion picture industry.
Music trade.
Celebrities.