The Complete Idiot's Guide to Facebook Marketing

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Includes index.
"Power up your social media strategy on the world's largest platform"--Cover.
Strategic Facebook marketing. Your Facebook strategy ; Your target market ; Your Facebook marketing plan ; Facebook campaigns ; The voice of your business -- Your business on Facebook. Creating your Facebook account ; Facebook fan pages ; Facebook group pages -- Engaging customers on Facebook. Harnessing the power of friends and fans ; Social media engagement ; Facebook events and pictures ; Viral videos ; Facebook games ; Facebook apps -- Facebook measurement and sales tools. Facebook advertising ; Your page analytics and measurements ; Selling on Facebook ; Local business and Facebook places -- Mastering Facebook. Your social media team ; Should you hire a Facebook consultant? ; Is your business likeable?
Harness the power of Facebook to promote your business! This helpful guide gives you guidance on creating a Facebook marketing plan, defining your target market, and establishing a strong presence from the start.

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