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Winning the Story Wars : : why Those who Tell--And Live--The Best Stories Will Rule the Future

Sachs, Jonah. Book - 2012 658.802 Sa 1 On Shelf No requests on this item Community Rating: 0 out of 5

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Call Number: 658.802 Sa
On Shelf At: Downtown Library

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	658.802 Sa	4-week checkout	On Shelf

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PUBLISHED
Boston, Mass. : Harvard Business Review Press, c2012.
Year Published: 2012
Description: viii, 264 p. : ill. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9781422143568
1422143562

SUBJECTS
Marketing -- Social aspects.
Storytelling -- Psychological aspects.
Consumers -- Psychology.
Social media.