Trust me, I'm Lying : : Confessions of a Media Manipulator
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An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
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PUBLISHED
New York : Portfolio/Penguin, 2012.
Year Published: 2012
Description: xi, 259 p. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781591845539
159184553X
SUBJECTS
Marketing -- Blogs.
Public relations -- Blogs.
Social media -- Economic aspects.