Internet Marketing, Start-To-Finish

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Call Number: 658.872 Ju
On Shelf At: Downtown Library

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	658.872 Ju	4-week checkout	On Shelf

"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover.
Includes index.
Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It's all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo's state of the web report.

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