- Published: Hoboken, NJ : John Wiley & Sons, c2012.
- Year Published: 2012
- Edition: 4th ed.
- Description: xx, 411 p. : ill. ; 24 cm.
- Language: English
- Format: Book
ISBN/Standard Number
- 9781118083727
- 1118083725
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Additional Details
Includes index.
Offers advice on drafting a business plan, containing costs, maintaining a competitive edge, finding and keeping employees, defining a marketing strategy, and managing taxes.
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