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The old Rules of Marketing are Dead : : the 6 new Rules for Reinventing Your Brand & Reigniting Your Business

Pearson, Timothy R. Book - 2011 658.827 Pe 1 On Shelf No requests on this item Community Rating: 0 out of 5

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Call Number: 658.827 Pe
On Shelf At: Downtown Library

Location & Checkout Length Call Number Checkout Length Item Status
Downtown 2nd Floor
4-week checkout 		658.827 Pe 4-week checkout On Shelf

Reprint. Originally published: c2011.
Argues that the new methods of human communication require a new perspective on marketing, outlining a plan to reinvent the marketing industry by applying quantitative data and providing leadership in a new business landscape.

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Cover image for The old rules of marketing are dead : : the 6 new rules for reinventing your brand & reigniting your business


PUBLISHED
New York : McGraw-Hill, 2011.
Year Published: 2011
Description: 240.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780071788229
0071788220

SUBJECTS
Branding (Marketing)
Customer relations.