We First : : how Brands and Consumers use Social Media to Build a Better World
Book - 2011 None on shelf No requests on this item
Sign in to request
AADL has no copies of this item
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
REVIEWS & SUMMARIES
CHOICE ReviewPublishers Weekly Review
Summary / Annotation
Table of Contents
Fiction Profile
Author Notes
COMMUNITY REVIEWS
No community reviews. Write one below!
PUBLISHED
New York : Palgrave Macmillan, 2011.
Year Published: 2011
Description: vi, 250 p. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780230110267
0230110266
SUBJECTS
Social responsibility of business.
Capitalism.
Social media -- Economic aspects.
Branding (Marketing)
Internet marketing.