- Published: New York : McGraw-Hill, c2011.
- Year Published: 2011
- Description: x, 260 p. : ill. ; 23 cm.
- Language: English
- Format: Book
- Internet marketing.
- Online social networks.
- Social media -- Economic aspects.
- Customer relations.
- Branding (Marketing)
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
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Call number: 658.872 Ke
Explains how to use social media such as Facebook and Twitter as marketing tools, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.
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