Likeable Social Media : : how to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (And Other Social Networks)
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Explains how to use social media such as Facebook and Twitter as marketing tools, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.
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PUBLISHED
New York : McGraw-Hill, c2011.
Year Published: 2011
Description: x, 260 p. : ill. ; 23 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780071762342
0071762345
SUBJECTS
Internet marketing.
Online social networks.
Social media -- Economic aspects.
Customer relations.
Branding (Marketing)