Microstyle : : the art of Writing Little
Book - 2011 808.042 Jo 1 On Shelf No requests on this item
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Locations
Call Number: 808.042 Jo
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
808.042 Jo | 4-week checkout | On Shelf |
Includes index.
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
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PUBLISHED
New York : W. W. Norton & Co., c2011.
Year Published: 2011
Description: viii, 246 p. : ill. ; 22 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780393077407
0393077403
SUBJECTS
English language -- Style.
English language -- Rhetoric.