- Published: Emmaus, Pa. : Rodale, c2011.
- Year Published: 2011
- Description: xv, 350 p.,  p. of plates : col. ill. ; 24 cm.
- Language: English
- Format: Book
- Schultz, Howard.
- Starbucks Coffee Company.
- Coffee industry.
- Coffee -- Marketing.
- Organizational change.
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Onward : how Starbucks fought for its life without losing its soul
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Where To Find It
Call number: 647.957 Sc
Available Copies: Downtown 2nd Floor, Pittsfield Adult
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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