Onward : : how Starbucks Fought for its Life Without Losing its Soul
Book - 2011 647.957 Sc None on shelf No requests on this item
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Includes index.
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
REVIEWS & SUMMARIES
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Summary / Annotation
Table of Contents
Fiction Profile
Excerpt
Author Notes
COMMUNITY REVIEWS
Interesting case study of organizational change as orchestrated by a passionate entrepreneur submitted by sVfGI7Glt2pz7GZgVB90 on August 1, 2019, 9:47pm An interesting depiction of Starbucks’ turnaround after Schultz returned as CEO in 2008. A case study of the founder’s syndrome in action and a self-congratulatory portrait of a charismatic entrepreneur and brilliant corporate cheerleader.
PUBLISHED
Emmaus, Pa. : Rodale, c2011.
Year Published: 2011
Description: xv, 350 p., [16] p. of plates : col. ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
1605292885
ADDITIONAL CREDITS
Gordon, Joanne.
SUBJECTS
Schultz, Howard.
Starbucks Coffee Company.
Coffee industry.
Coffee -- Marketing.
Organizational change.
Leadership.