Design to Thrive : : Creating Social Networks and Online Communities That Last
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Why design to thrive? -- The nature of the beasts -- Why invest in social networks and online communities -- Remuneration -- Influence -- Belonging -- Significance -- Technology changes rapidly; humans don't.
Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? Design to Thrive presents tried and tested design methodologies, based on the author's decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. Tells readers about the power of social media to effect change.
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PUBLISHED
Burlington, MA : Morgan Kaufmann Publishers, c2010.
Year Published: 2010
Description: xiv, 234 p. : ill. (chiefly col.) ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780123749215 (alk. paper)
0123749212 (alk. paper)
SUBJECTS
Online social networks.