The Dragonfly Effect : : Quick, Effective, and Powerful Ways to use Social Media to Drive Social Change
Book - 2010 None on shelf No requests on this item
Sign in to request
AADL has no copies of this item
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."-- Provided by publisher.
REVIEWS & SUMMARIES
CHOICE ReviewPublishers Weekly Review
Summary / Annotation
Table of Contents
Fiction Profile
Author Notes
COMMUNITY REVIEWS
No community reviews. Write one below!
PUBLISHED
San Francisco : Jossey-Bass, c2010.
Year Published: 2010
Description: xxv, 211 p. : ill. ; 22 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780470614150
0470614153
ADDITIONAL CREDITS
Smith, Andy, 1968-
Adler, Carlye.
SUBJECTS
Internet marketing -- Political aspects.
Social media -- Political aspects.
Internet -- Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.