The Facebook era : : Tapping Online Social Networks to Market, Sell, and Innovate

Shih, Clara Chung-wai. Book - 2011 None on shelf No requests on this item Community Rating: 4 out of 5

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Includes index.
The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business.

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PUBLISHED
Upper Saddle River, NJ : Prentice Hall, c2011.
Year Published: 2011
Description: xvi, 350 p. : ill. ; 23 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780137085125
0137085125

SUBJECTS
Facebook (Electronic resource)
Business enterprises -- Computer networks.
Online social networks.