The Networked Nonprofit : : Connecting With Social Media to Drive Change
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Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"-- Provided by publisher.
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PUBLISHED
San Francisco : Jossey-Bass, c2010.
Year Published: 2010
Description: xix, 201 p. : ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780470547977 (pbk.)
0470547979 (pbk.)
ADDITIONAL CREDITS
Fine, Allison H., 1964-
SUBJECTS
Nonprofit organizations.
Social networks.