Conversational Capital : : how to Create Stuff People Love to Talk About
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"A SID LEE project."
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PUBLISHED
Upper Saddle River, N.J. : FT Press, c2009.
Year Published: 2009
Description: xxii, 181 p. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0137145500
9780137145508
ADDITIONAL CREDITS
Babinski, Tony.
Alper, Eric, 1985-
SUBJECTS
Branding (Marketing)