Sixty to Zero : : an Inside Look at the Collapse of General Motors--And the Detroit Auto Industry
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Includes index.
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
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PUBLISHED
New Haven [Conn.] : Yale University Press, c2010.
Year Published: 2010
Description: xv, 254 p. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0300158688
9780300158687
SUBJECTS
General Motors Corporation -- Management.
Bankruptcy -- Detroit -- History.
Automobile industry and trade -- Detroit -- History.