- Published: New Haven [Conn.] : Yale University Press, c2010.
- Year Published: 2010
- Description: xv, 254 p. ; 25 cm.
- Language: English
- Format: Book
ISBN/Standard Number
- 0300158688
- 9780300158687
Subjects
- General Motors Corporation -- Management.
- Bankruptcy -- History. -- Michigan -- Detroit
- Automobile industry and trade -- History. -- Michigan -- Detroit
Recently Listed On
- Auto Industry
- Michigan Notable Books 2011 (awarded by the Library of Michigan) in the AADL collection
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Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry
by Taylor, Alex, 1945-
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Additional Details
Includes index.
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
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