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Emotional Branding : : the new Paradigm for Connecting Brands to People

Gobé, Marc. Book - 2009 None on shelf No requests on this item Community Rating: 0 out of 5

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Cover image for Emotional branding : : the new paradigm for connecting brands to people

PUBLISHED
New York : Allworth Press, c2009.
Year Published: 2009
Description: xxxiv, 325 p. : ill. ; 23 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9781581156720
1581156723

SUBJECTS
Consumers' preferences.
Motivation research (Marketing)
Branding (Marketing)