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  • Published: New York : Broadway Books, c2010.
  • Year Published: 2010
  • Edition: 1st ed.
  • Description: 305 p. ; 22 cm.
  • Language: English
  • Format: Book

ISBN/Standard Number

  • 0385528752
  • 9780385528757

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Switch : how to change things when change is hard

by Heath, Chip.

There are currently 6 available

Where To Find It

Call number: 303.4 He

Available Copies: Downtown 2nd Floor, Pittsfield Adult, West Adult

Additional Details

Three surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going ; Howe to make a switch ; Overcoming obstacles ; Next steps.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Community Reviews


This is a great book for implementing changes and identifying bright spots. The framework that the authors discuss works well for a variety of situations. This book has really stuck with me, even years after reading it.


Switch is an excellent book on the psychology of change. The Rider/Elephant/Path analogy the authors use works very well (though admittedly it is not their own idea, it is a borrowed concept from another book), and the book is full of examples and anecdotes that show the methods at work. Without giving you answers for every problem you might face and want to overcome, Switch gives you a blueprint for how to work at making changes in your personal, social, and business life.

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