Switch : : how to Change Things When Change is Hard
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Three surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going ; Howe to make a switch ; Overcoming obstacles ; Next steps.
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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COMMUNITY REVIEWS
Recommended submitted by yugure on January 18, 2013, 11:55am Switch is an excellent book on the psychology of change. The Rider/Elephant/Path analogy the authors use works very well (though admittedly it is not their own idea, it is a borrowed concept from another book), and the book is full of examples and anecdotes that show the methods at work. Without giving you answers for every problem you might face and want to overcome, Switch gives you a blueprint for how to work at making changes in your personal, social, and business life.
fantastic submitted by airgood on August 6, 2014, 12:00pm This is a great book for implementing changes and identifying bright spots. The framework that the authors discuss works well for a variety of situations. This book has really stuck with me, even years after reading it.
PUBLISHED
New York : Broadway Books, c2010.
Year Published: 2010
Description: 305 p. ; 22 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0385528752
9780385528757
ADDITIONAL CREDITS
Heath, Dan, 1973-
SUBJECTS
Change (Psychology)