Switch : how to change things when change is hard

by Heath, Chip.

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Call number: 303.4 He

Available Copies: Downtown 2nd Fl.

Show All Copies (11)

Location	Call Number	Branch	Item Status
Downtown 2nd Fl.	303.4 He	Downtown	Due 06-07-13
Downtown 2nd Fl.	303.4 He	Downtown	Due 06-14-13
Downtown 2nd Fl.	303.4 He	Downtown	Available
Malletts Adult	303.4 He	Malletts Creek	Due 05-28-13
Malletts Adult	303.4 He	Malletts Creek	Due 06-07-13
Pittsfield Adult	303.4 He	Pittsfield	Due 05-28-13
Pittsfield Adult	303.4 He	Pittsfield	Due 06-05-13
Pittsfield Adult	303.4 He	Pittsfield	Due 06-07-13
Traverwood Adult	303.4 He	Traverwood	Due 06-10-13
West Adult	303.4 He	West	Due 06-15-13
West Adult	303.4 He	West	Due 06-14-13

Additional Details

Three surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going ; Howe to make a switch ; Overcoming obstacles ; Next steps.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Reviews & Summaries

Community Reviews

Switch is an excellent book on the psychology of change. The Rider/Elephant/Path analogy the authors use works very well (though admittedly it is not their own idea, it is a borrowed concept from another book), and the book is full of examples and anecdotes that show the methods at work. Without giving you answers for every problem you might face and want to overcome, Switch gives you a blueprint for how to work at making changes in your personal, social, and business life.

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