The Portable MBA

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Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA.

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PUBLISHED
Hoboken, N.J. : John Wiley & Sons, c2010.
Year Published: 2010
Description: xvii, 358 p. : ill. ; 26 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0470481293
9780470481295

ADDITIONAL CREDITS
Eades, Ken M.

SUBJECTS
Marketing.
Accounting.
Personnel management.
Management.