Changing the Game : : how Video Games are Transforming the Future of Business
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Pt. I: Introduction. An introduction to games, and why they matter -- Pt. II: Games and customers. Advertising "in" and "around" games ; Advergames ; Adverworlds, Second life, and blurred reality -- Pt. III: Games and employees ; Better employees through gaming ; Three skills for an interconnected world ; Games and recruiting -- Pt. IV: Games and the future of business. Games for work, games at work ; User innovation communities ; Why gamers are better than computers, scientists, and governments.
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PUBLISHED
Upper Saddle River, N.J. : FT Press, c2009.
Year Published: 2009
Description: xv, 218 p. : ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
013235781X
9780132357814
ADDITIONAL CREDITS
Edery, David, 1976-
Mollick, Ethan, 1975-
SUBJECTS
Video games industry.
Target marketing.