The Long Tail : : why the Future of Business is Selling Less of More
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"With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover.
Includes index.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue.
Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description.
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PUBLISHED
New York : Hyperion, c2008.
Year Published: 2008
Description: xii, 267 p. : ill. ; 21 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781401309664
1401309666
SUBJECTS
Market segmentation.
Internet marketing.
Marketing -- Technological innovations.
Marketing -- United States.