Squeezed : : What you Don't Know About Orange Juice
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The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.
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SERIES
Yale agrarian studies series.
PUBLISHED
New Haven : Yale University Press, c2009.
Year Published: 2009
Description: xxvii, 247 p. : ill. ; 22 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780300124712
0300124716
SUBJECTS
Orange juice industry -- Florida -- History.
Orange juice -- Florida -- History.