Maxwell Motor and the Making of Chrysler Corporation
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Prologue to the founding of Maxwell-Briscoe -- The formation of the Maxwell-Briscoe Company -- Maxwell-Briscoe's rapid rise in the marketplace -- Maxwell-Briscoe's failed merger attempts -- Maxwell-Briscoe as a division of the United States Motor Company -- The dissolution of the U.S. Motor Company -- Walter Flanders and the new Maxwell organization -- Bankers select Walter P. Chrysler to save Maxwell -- Maxwell Corporation reorganized as Chrysler Corporation -- Briscoe, J.P. Maxwell, Flanders, and W.P. Chrysler in later years.
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SERIES
Great Lakes books.
PUBLISHED
Detroit : Wayne State University Press, c2009.
Year Published: 2009
Description: xi, 189 p. : ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780814334232
0814334237
SUBJECTS
Maxwell Motor -- History.
Chrysler Corporation -- History.
Automobiles -- History.
Chrysler automobile -- History.